Marketing Executive, Bangalore

Position: Marketing Executive
Location: Bangalore
Exp: 1 to 4 years
Sift: UK Sift

Responsibilities:
1.    Increase web traffic using SEO and other techniques and provide analytics and reports
2.    Increase Lead Generation Activities which includes performing
a.    Web Demo
b.    Webinar
c.    Creating blogs
d.    Writing Press Releases
e.    Engaging online community through forum and blogs
f.    Manage web content
3.    Provide guidance to management in industry trends
4.    Team with Businesses, Sales and Product Manager to provide recommendations on catalog pricing
5.    Voice-of-customer planning and support of customer interviews and surveys
6.    Development of value propositions and value pricing analysis, Product promotion and launch activities
7.    Creating and owning strategic marketing platform, including target market definition, messaging, competitive positioning, packaging, and pricing for company products
8.    Developing, planning, and executing marketing programs and campaigns aimed at raising awareness of company’s products in the market. Programs will be customer-facing, partner-facing, and community-facing.
9.    Creating and distributing of product-centric content into the market utilizing a variety of content streams: video, writing, website, blogs, podcasts, social media etc.

Additional Qualifications:
1.    MBA preferred
2.    Knowledge of IT business
3.    Broad IT product knowledge, with SaaS product knowledge
4.    1+ years experience managing and promoting high technology products from inception through sunset
5.    Proven track record executing marketing projects and programs
6.    Strong business-to-business analytical, financial, strategic thinking and marketing skills
7.    Strong written and verbal presentation and communication skills
8.    Experience in developing and executing strategy and growth plans for new products and new market applications
9.    Success in managing through influence and persuasion in a highly matrixed structure
10.    Proven ability to influence and lead large, diverse teams from various internal and external organizations
11.    Ability to think strategically and to scope tasks and set goals
12.    Customer contact experience

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