We are hiring for one of our US Based Education Management Services client, Review Job role and apply.<\/p>\n
Position: Sr. Manager Brands & Buzz<\/strong> Company: Please call back for details.<\/p>\n Objective<\/strong> Responsibilities<\/strong> Requirements<\/strong> Skills<\/strong> Apply if you interested on above position at precilla@2softsolutions.com along with following details:<\/p>\n Total Experience: Please feel free to call me in case of any clarifications<\/p>\n
\nLocation: Bangalore<\/strong>
\nExperience: 10 to 20 Years<\/strong><\/p>\n
\nThe primary role of the Demand Generation Manager is to drive Demand Generation and Lead Management Strategy and Plan campaigns. He needs to develop and manage nurturing campaigns and execute sales-initiated 1:1 nurture campaigns.
\nThis position requires a unique blend of technical, creative, analytic, and project management expertise. Reports to the CMO. He is responsible for Lead Management process execution.<\/p>\n
\n Demand generation is focused on all marketing activities that create awareness about our university and courses.
\n It includes a mix of inbound and outbound marketing.
\n Creates and Executes clearly defined long-term and short-term strategic marketing programs designed to support consistent business growth, capture market share, and enhance brand equity and awareness.
\n Manage the team to ensure adoption of Lead Management best practices and delivery of Sales Qualified Leads
\n Evaluate effectiveness of campaigns and fine-tune to increase conversion rates
\n Configure and build campaigns within Marketing Automation
\n Identify content needs for campaigns
\n Demand Generation excellence<\/p>\n
\n Manage and report on on-and-off line demand generation campaigns
\n Design, test and execute progressive nurturing campaigns with marketing automation
\n Measure and monitor sales funnel activity to ensure predictable pipeline building
\n Manage CRM database, un-subscribes\/opt-outs, and list purchases
\n Work with internal\/external resources to create compelling content and assets
\n Investigate and make recommendations for various leads
\n Data mine from current prospects to formulate unique lists for demand creation
\n Develop and manage PPC and social media lead-gen campaigns
\n Apply response analysis and best practices to optimize all aspects of demand gen
\n Facilitate a strong working relationship with sales
\n Establish and report on campaign metrics, closed loop reporting and ROI<\/p>\n
\n Demand generation experience
\n a proven portfolio of results
\n Orientated original demand generation strategy, and content marketing examples in action
\n Excellent copy writing and editing skills including web and email copy
\n Experience using real KPIs to make informed decisions
\n Solid understanding and practical application of lead management principles
\n Email marketing experience
\n Certification and experience using a robust marketing automation platform
\n Data, quantitative analysis to create data-driven strategy
\n Google Analytics and Excel
\n Ability to Assess New Technology Tools<\/p>\n
\nRelevant Experience:
\nCurrent CTC:
\nExpected CTC:
\nNotice Period:
\nReason for Change:<\/p>\n